{"id":1805,"date":"2025-12-21T14:25:35","date_gmt":"2025-12-21T14:25:35","guid":{"rendered":"https:\/\/soritok.com\/?p=1805"},"modified":"2025-12-21T14:25:38","modified_gmt":"2025-12-21T14:25:38","slug":"%eb%a7%9e%ec%b6%a4%ed%98%95-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%82%ac%eb%9d%bc%ec%a7%84%eb%8b%a4-%ec%bf%a0%ed%82%a4-%ec%97%86%eb%8a%94cookie-less-%ec%8b%9c%eb%8c%80-%ec%88%98%ec%9d%b5-%eb%b0%a9","status":"publish","type":"post","link":"https:\/\/soritok.com\/en\/%eb%a7%9e%ec%b6%a4%ed%98%95-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%82%ac%eb%9d%bc%ec%a7%84%eb%8b%a4-%ec%bf%a0%ed%82%a4-%ec%97%86%eb%8a%94cookie-less-%ec%8b%9c%eb%8c%80-%ec%88%98%ec%9d%b5-%eb%b0%a9\/","title":{"rendered":"&#8220;\ub9de\ucda4\ud615 \uad11\uace0\uac00 \uc0ac\ub77c\uc9c4\ub2e4?&#8221; \ucfe0\ud0a4 \uc5c6\ub294(Cookie-less) \uc2dc\ub300, \uc218\uc775 \ubc29\uc5b4\ud558\ub294 \uc720\uc77c\ud55c \ubc29\ubc95"},"content":{"rendered":"<p>\uc548\ub155\ud558\uc138\uc694! \ubcc0\ud654\uc758 \ud30c\ub3c4 \uc18d\uc5d0\uc11c \uae38\uc744 \ucc3e\ub294 SEO \ub514\ub809\ud130\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5ec\ub7ec\ubd84, **&#8217;\ucfe0\ud0a4(Cookie)&#8217;**\ub97c \uc544\uc2dc\ub098\uc694? \uba39\ub294 \ucfe0\ud0a4\uac00 \uc544\ub2c8\ub77c, \uc6f9\uc0ac\uc774\ud2b8\uac00 \ubc29\ubb38\uc790\uc758 \ube0c\ub77c\uc6b0\uc800\uc5d0 \uc800\uc7a5\ud558\ub294 \uc791\uc740 \ucd94\uc801 \ud30c\uc77c\uc785\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \uad11\uace0\uc8fc\ub4e4\uc740 \uc774 &#8216;\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4&#8217;\ub97c \uc774\uc6a9\ud574 \ubc29\ubb38\uc790\uac00 \uc5b4\ub290 \uc0ac\uc774\ud2b8\ub97c \uac14\ub294\uc9c0 \ubab0\ub798 \ucd94\uc801\ud558\uace0, \ub531 \ub9de\ub294 \uad11\uace0\ub97c \ubcf4\uc5ec\uc92c\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ud074\ub9ad\ub960\uc774 \ub192\uc558\uc8e0.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc 2025\ub144, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud574 \uad6c\uae00 \ud06c\ub86c \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c <strong>\uc774 \ucfe0\ud0a4\uac00 \uc644\uc804\ud788 \ucc28\ub2e8<\/strong>\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\ub294? <strong>\uad11\uace0\uac00 \uba4d\uccad\ud574\uc9d1\ub2c8\ub2e4.<\/strong> \ubc29\ubb38\uc790\uac00 \ubb58 \uc88b\uc544\ud558\ub294\uc9c0 \ubaa8\ub974\ub2c8 \uc5c9\ub6b1\ud55c \uad11\uace0\uac00 \ub098\uc624\uace0, \ub2f9\uc5f0\ud788 \ud074\ub9ad \ub2e8\uac00(CPC)\uc640 \uc218\uc775\uc740 \ub5a8\uc5b4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uc704\uae30\ub97c \uc5b4\ub5bb\uac8c \ub3cc\ud30c\ud574\uc57c \ud560\uae4c\uc694? \ub2f5\uc740 \ub0a8\uc758 \ub370\uc774\ud130(\uc11c\ub4dc\ud30c\ud2f0)\uac00 \uc544\ub2c8\ub77c, **\ub0b4\uac00 \uc9c1\uc811 \ubaa8\uc740 \ub370\uc774\ud130(\ud37c\uc2a4\ud2b8 \ud30c\ud2f0)**\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \ubb38\ub9e5 \ud0c0\uac9f\ud305(Contextual Targeting)\uc758 \ubd80\ud65c<\/h2>\n\n\n\n<p>\uad11\uace0\uc8fc\uac00 &#8216;\uc0ac\ub78c(User)&#8217;\uc744 \ucd94\uc801\ud560 \uc218 \uc5c6\ub2e4\uba74, \uc774\uc81c **&#8217;\ucf58\ud150\uce20(Context)&#8217;**\ub97c \ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uacfc\uac70<\/strong>: \ucea0\ud551\uc6a9\ud488\uc744 \uac80\uc0c9\ud588\ub358 \uc0ac\ub78c\uc774 \ub4e4\uc5b4\uc624\uba74, \uc694\ub9ac \ube14\ub85c\uadf8\uc5d0\uc11c\ub3c4 \ucea0\ud551 \uad11\uace0\uac00 \ub5b4\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud604\uc7ac<\/strong>: \uc694\ub9ac \ube14\ub85c\uadf8\uc5d0\ub294 \ubb34\uc870\uac74 \uc694\ub9ac \uae30\uad6c\/\ubc00\ud0a4\ud2b8 \uad11\uace0\ub9cc \ub739\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ub300\uc751 \uc804\ub7b5<\/strong>: \ube14\ub85c\uadf8\uc758 **&#8217;\uc804\ubb38\uc131&#8217;**\uc744 \ub354 \ubfb0\uc871\ud558\uac8c \ub2e4\ub4ec\uc73c\uc138\uc694. \uc7a1\ube14\ub85c\uadf8\ubcf4\ub2e4 \ud2b9\uc815 \uc8fc\uc81c(\uc608: \uace8\ud504, \uc7ac\ud14c\ud06c)\ub9cc \ud30c\ub294 \uc804\ubb38 \ube14\ub85c\uadf8\uac00 \uad11\uace0 \ub9e4\uce6d\ub960\uc774 \ud6e8\uc52c \ub192\uc544\uc838 \uc218\uc775 \ubc29\uc5b4\uc5d0 \uc720\ub9ac\ud569\ub2c8\ub2e4. &#8220;\ub0b4 \uae00\uc758 \uc8fc\uc81c\uac00 \uace7 \uad11\uace0 \ud0c0\uac9f\ud305&#8221;\uc774 \ub418\ub294 \uc2dc\ub300\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \ubc29\ubb38\uc790\ub97c &#8216;\ub0b4 \uc0ac\ub78c&#8217;\uc73c\ub85c \ub9cc\ub4e4\uc5b4\ub77c (\uc774\uba54\uc77c \uc218\uc9d1)<\/h2>\n\n\n\n<p>\uad6c\uae00\uc774\ub098 \ub124\uc774\ubc84\uc5d0 \uc758\uc874\ud558\ub294 \ud2b8\ub798\ud53d\uc740 \ubd88\uc548\ud569\ub2c8\ub2e4. \uc774\uc81c \ubc29\ubb38\uc790\uc758 \uc815\ubcf4\ub97c \ub0b4\uac00 \uc9c1\uc811 \uac00\uc838\uc57c \ud569\ub2c8\ub2e4. \uc774\uac83\uc774 **&#8217;\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130&#8217;**\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5 \uc720\ub3c4<\/strong>: &#8220;\uc774 \uae00\uc774 \ub3c4\uc6c0\uc774 \ub418\uc168\ub098\uc694? \uc774\uba54\uc77c\uc744 \ub0a8\uaca8\uc8fc\uc2dc\uba74 \ub9e4\uc8fc \uafc0\ud301\uc744 \ubcf4\ub0b4\ub4dc\ub9bd\ub2c8\ub2e4.&#8221;\ub77c\uace0 \uc81c\uc548\ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\uc774\uba54\uc77c \ub9ac\uc2a4\ud2b8\uc758 \uac00\uce58<\/strong>: \ub098\uc911\uc5d0 \uc0c8 \uae00\uc744 \uc37c\uc744 \ub54c, \uac80\uc0c9 \uc5d4\uc9c4\uc744 \uac70\uce58\uc9c0 \uc54a\uace0 \uc774\uba54\uc77c \ubc1c\uc1a1\ub9cc\uc73c\ub85c \uc989\uac01\uc801\uc778 \ud2b8\ub798\ud53d\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc774 \ub370\uc774\ud130\ub294 \ub098\uc911\uc5d0 \uc81c\ud734 \ub9c8\ucf00\ud305\uc774\ub098 \uc804\uc790\ucc45 \ud310\ub9e4 \ub4f1 \uace0\uc218\uc775 \ubaa8\ub378\ub85c \ud655\uc7a5\ud560 \ub54c \uac00\uc7a5 \uac15\ub825\ud55c \uc790\uc0b0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. \uad6c\uae00\uc758 \ub300\uc548 &#8216;\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4&#8217; \ud65c\uc6a9<\/h2>\n\n\n\n<p>\uad6c\uae00\ub3c4 \uc190 \ub193\uace0 \uc788\ub294 \uac74 \uc544\ub2d9\ub2c8\ub2e4. \ucfe0\ud0a4 \ub300\uc2e0 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uba74\uc11c \uad00\uc2ec\uc0ac\ub97c \ud30c\uc545\ud558\ub294 <strong>&#8216;\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4(Privacy Sandbox)&#8217;<\/strong> \uae30\uc220\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub300\uc751 \uc804\ub7b5<\/strong>: \uc560\ub4dc\uc13c\uc2a4 \uc124\uc815\uc5d0\uc11c [\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uba54\uc2dc\uc9c0] \ud0ed\uc744 \ud655\uc778\ud558\uace0, \uad6c\uae00\uc774 \uad8c\uc7a5\ud558\ub294 \ucd5c\uc2e0 \uc124\uc815\uc744 \ucf1c\ub450\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \ucfe0\ud0a4 \uc5c6\uc774\ub3c4 \uc5b4\ub290 \uc815\ub3c4 \ud0c0\uac9f\ud305 \uad11\uace0\uac00 \uc1a1\ucd9c\ub418\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udca1 \uc2e4\uc81c \uacbd\ud5d8\ub2f4<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;\ucfe0\ud0a4 \ucc28\ub2e8 \uc774\uc288\uac00 \ud130\uc9c0\uace0 \ub098\uc11c \uc81c \uc7a1\ube14\ub85c\uadf8\uc758 \uc218\uc775\uc774 30% \uc815\ub3c4 \ub5a8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uad11\uace0\uac00 \uae00 \ub0b4\uc6a9\uacfc \uc804\ud600 \uc0c1\uad00\uc5c6\ub294 \uac83\ub4e4\ub9cc \ub728\ub354\ub77c\uace0\uc694.<\/p>\n\n\n\n<p>\uadf8\ub798\uc11c \uc804\ub7b5\uc744 \ubc14\uafe8\uc2b5\ub2c8\ub2e4. **&#8217;\uc640\uc778&#8217;**\uc774\ub77c\ub294 \uc8fc\uc81c \ud558\ub098\ub9cc \ud30c\ub294 \uc804\ubb38 \ube14\ub85c\uadf8\ub97c \uc0c8\ub85c \ub9cc\ub4e4\uace0, \uae00 \ud558\ub2e8\uc5d0 \ub274\uc2a4\ub808\ud130 \uad6c\ub3c5 \ud3fc\uc744 \ub2ec\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\uc8fc\uc81c\uac00 \uba85\ud655\ud574\uc9c0\ub2c8 \uc640\uc778 \uad00\ub828 \uace0\ub2e8\uac00 \uad11\uace0\uac00 \ub2e4\uc2dc \ubd99\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. (<strong>\ubb38\ub9e5 \ud0c0\uac9f\ud305 \uc131\uacf5<\/strong>)<\/li>\n\n\n\n<li>\ubaa8\uc740 \uc774\uba54\uc77c \uad6c\ub3c5\uc790 500\uba85\uc5d0\uac8c &#8216;\ucd94\uc11d \uc120\ubb3c\uc6a9 \uc640\uc778 \ucd94\ucc9c&#8217; \uae00\uc744 \uba54\uc77c\ub85c \ubcf4\ub0c8\ub354\ub2c8, \uc624\ud508\uc728 40%\uc5d0 \uc81c\ud734 \ub9c1\ud06c \uc218\uc775\uae4c\uc9c0 \ud130\uc84c\uc2b5\ub2c8\ub2e4. (<strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc131\uacf5<\/strong>)<\/li>\n<\/ol>\n\n\n\n<p>\ub0a8(\uad6c\uae00)\uc774 \uc8fc\ub294 \ub370\uc774\ud130\uac00 \ub04a\uae30\uba74, \ub0b4\uac00 \uc9c1\uc811 \ub370\uc774\ud130\ub97c \ubaa8\uc73c\uba74 \ub429\ub2c8\ub2e4. \uc774\uac8c \ub354 \uac15\ub825\ud558\ub354\uad70\uc694.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2753 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 (FAQ)<\/strong><\/h3>\n\n\n\n<p><strong>Q1. \ub274\uc2a4\ub808\ud130\ub294 \ub3c8\uc774 \ub4e4\uc9c0 \uc54a\ub098\uc694?<\/strong> A. &#8216;\uc2a4\ud2f0\ube44(Stibee)&#8217;\ub098 &#8216;\uba54\uc77c\ub9ac(Maily)&#8217; \uac19\uc740 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uba74 \uad6c\ub3c5\uc790 500~1,000\uba85\uae4c\uc9c0\ub294 \ubb34\ub8cc\ub85c \ub274\uc2a4\ub808\ud130\ub97c \ubc1c\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \ube44\uc6a9 \uc5c6\uc774 \uc2dc\uc791\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<p><strong>Q2. \uc7a1\ube14\ub85c\uadf8\ub294 \uc774\uc81c \ub9dd\ud55c \uac74\uac00\uc694?<\/strong> A. \ub9dd\ud55c \uac74 \uc544\ub2c8\uc9c0\ub9cc, \uad11\uace0 \ub9e4\uce6d \uc815\ud655\ub3c4\uac00 \ub5a8\uc5b4\uc838 \uc218\uc775\uc774 \uac10\uc18c\ud560 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4. \uc7a1\ube14\ub85c\uadf8\ub97c \uc6b4\uc601\ud558\ub354\ub77c\ub3c4 \uce74\ud14c\uace0\ub9ac\ub97c \uba85\ud655\ud788 \ub098\ub204\uace0, \uac01 \uce74\ud14c\uace0\ub9ac \ub0b4\uc5d0\uc11c \uc804\ubb38\uc801\uc778 \uae00\uc744 \uc313\uc544 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \uc720\ub3c4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q3. \ubc29\ubb38\uc790\uac00 \uc774\uba54\uc77c\uc744 \uc798 \ub0a8\uae38\uae4c\uc694?<\/strong> A. \uadf8\ub0e5 &#8220;\uad6c\ub3c5\ud558\uc138\uc694&#8221; \ud558\uba74 \uc548 \ub0a8\uae41\ub2c8\ub2e4. &#8220;<strong>\uc9c0\uae08 \uad6c\ub3c5\ud558\uba74 &#8216;\ucd08\ubcf4\uc790\ub97c \uc704\ud55c PDF \uac00\uc774\ub4dc&#8217;\ub97c \ubb34\ub8cc\ub85c \ub4dc\ub9bd\ub2c8\ub2e4<\/strong>&#8221; \uac19\uc740 **&#8217;\ubbf8\ub07c(Lead Magnet)&#8217;**\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc791\uc740 \ubcf4\uc0c1\uc774 \ubc29\ubb38\uc790\uc758 \uc815\ubcf4\ub97c \uc5bb\ub294 \uc5f4\uc1e0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uacb0\ub860<\/strong><\/h3>\n\n\n\n<p>&#8216;\ucfe0\ud0a4 \uc5c6\ub294 \uc2dc\ub300&#8217;\ub294 \uc900\ube44\ub41c \ube14\ub85c\uac70\uc5d0\uac8c\ub294 \uae30\ud68c\uc785\ub2c8\ub2e4. \ubd88\ud2b9\uc815 \ub2e4\uc218\uc5d0\uac8c \ubfcc\ub824\uc9c0\ub294 \uad11\uace0\uc5d0 \uc758\uc874\ud558\uc9c0 \ub9d0\uace0, \ub0b4 \ucf58\ud150\uce20\uc758 \uc0c9\uae54\uc744 \ubd84\uba85\ud788 \ud558\uace0 \ub0b4 \ucc10\ud32c(\uad6c\ub3c5\uc790)\uc744 \ubaa8\uc73c\uc138\uc694. <strong>\ud50c\ub7ab\ud3fc\uc5d0 \uc885\uc18d\ub418\uc9c0 \uc54a\ub294 \ub098\ub9cc\uc758 \ub370\uc774\ud130 \ud30c\uc774\ud504\ub77c\uc778<\/strong>\uc744 \uad6c\ucd95\ud558\ub294 \uac83, \uadf8\uac83\uc774 2025\ub144 \uac00\uc7a5 \uc548\uc804\ud55c \uc218\uc775 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uc548\ub155\ud558\uc138\uc694! \ubcc0\ud654\uc758 \ud30c\ub3c4 \uc18d\uc5d0\uc11c \uae38\uc744 \ucc3e\ub294 SEO \ub514\ub809\ud130\uc785\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84, **&#8217;\ucfe0\ud0a4(Cookie)&#8217;**\ub97c \uc544\uc2dc\ub098\uc694? 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