{"id":1487,"date":"2025-09-08T14:05:24","date_gmt":"2025-09-08T14:05:24","guid":{"rendered":"https:\/\/soritok.com\/?p=1487"},"modified":"2025-09-08T14:05:30","modified_gmt":"2025-09-08T14:05:30","slug":"%ec%95%a0%eb%93%9c%ec%84%bc%ec%8a%a4-rpm%c2%b7ctr-%eb%86%92%ec%9d%b4%eb%8a%94-%ea%b3%a0%ea%b8%89-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/soritok.com\/en\/%ec%95%a0%eb%93%9c%ec%84%bc%ec%8a%a4-rpm%c2%b7ctr-%eb%86%92%ec%9d%b4%eb%8a%94-%ea%b3%a0%ea%b8%89-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\uc560\ub4dc\uc13c\uc2a4 RPM\u00b7CTR \ub192\uc774\ub294 \uace0\uae09 \uc804\ub7b5"},"content":{"rendered":"<h2 class=\"wp-block-heading\">1. RPM\uacfc CTR\uc758 \uc758\ubbf8 \ub2e4\uc2dc \ubcf4\uae30<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>RPM (Revenue Per Mille)<\/strong>: 1,000\ud68c \ud398\uc774\uc9c0\ubdf0\ub2f9 \uc608\uc0c1 \uc218\uc775.<br>\uacc4\uc0b0\uc2dd = (\uc608\uc0c1 \uc218\uc775 \u00f7 \ud398\uc774\uc9c0\ubdf0) \u00d7 1,000<\/li>\n\n\n\n<li><strong>CTR (Click Through Rate)<\/strong>: \uad11\uace0 \ud074\ub9ad\ub960.<br>\uacc4\uc0b0\uc2dd = (\uad11\uace0 \ud074\ub9ad \uc218 \u00f7 \uad11\uace0 \ub178\ucd9c \uc218) \u00d7 100<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 RPM\uc740 \uc218\uc775\uc758 \uc804\ubc18\uc801 \ud6a8\uc728\uc131\uc744, CTR\uc740 \uad11\uace0\uc758 \ub9e4\ub825\ub3c4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. RPM\u00b7CTR\uc744 \ub192\uc774\ub294 \ud575\uc2ec \uc804\ub7b5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">(1) \uad11\uace0 \uc704\uce58 \ucd5c\uc801\ud654<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Above the Fold(\uccab \ud654\uba74)<\/strong> \ubc30\uce58: \uc0ac\uc6a9\uc790 \uc2dc\uc120\uc744 \ub044\ub294 \ud575\uc2ec \uc601\uc5ed.<\/li>\n\n\n\n<li><strong>\ubcf8\ubb38 \uc911\uac04 \uad11\uace0<\/strong>: \ub3c5\uc790\uc758 \uc9d1\uc911\ub3c4\uac00 \ub192\uc744 \ub54c \ud074\ub9ad\ub960 \uc0c1\uc2b9.<\/li>\n\n\n\n<li><strong>\uc0ac\uc774\ub4dc\ubc14\u00b7\ud558\ub2e8<\/strong>: \uc9c0\uc18d\uc801 \ub178\ucd9c\uc744 \ud1b5\ud55c \ubcf4\uc870 \ud6a8\uacfc.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">(2) \uad11\uace0 \ud615\uc2dd\uacfc \ud06c\uae30 \uc870\uc815<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubc18\uc751\ud615 \uad11\uace0(Responsive Ads)<\/strong> \ud65c\uc6a9: \ub2e4\uc591\ud55c \uae30\uae30 \ud658\uacbd \ucd5c\uc801\ud654.<\/li>\n\n\n\n<li><strong>\uba40\ud2f0\uc0ac\uc774\uc988 \uad11\uace0<\/strong>: Google\uc774 \uc790\ub3d9\uc73c\ub85c \ud074\ub9ad\ub960 \ub192\uc740 \uc0ac\uc774\uc988 \uc120\ud0dd.<\/li>\n\n\n\n<li><strong>\ub124\uc774\ud2f0\ube0c \uad11\uace0<\/strong>: \ucf58\ud150\uce20\uc640 \uc5b4\uc6b8\ub824 UX\ub97c \ud574\uce58\uc9c0 \uc54a\uc74c.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">(3) \ucf58\ud150\uce20\uc640 \uad11\uace0\uc758 \uc2dc\ub108\uc9c0<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uace0CPC \ud0a4\uc6cc\ub4dc \uae30\ubc18 \uae00 \uc791\uc131<\/strong>: \uae08\uc735, \uac74\uac15, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub4f1 \ubd84\uc57c\ub294 \ud074\ub9ad\ub2f9 \ub2e8\uac00\uac00 \ub192\uc74c.<\/li>\n\n\n\n<li><strong>\uad00\ub828\uc131 \ub192\uc740 \uad11\uace0 \ub178\ucd9c<\/strong>: \ucf58\ud150\uce20 \uc8fc\uc81c\uc640 \uad11\uace0 \uc8fc\uc81c\uac00 \uc77c\uce58\ud560 \ub54c CTR \uc0c1\uc2b9.<\/li>\n\n\n\n<li><strong>FAQ\u00b7\ub9ac\uc2a4\ud2b8 \uae00 \uad6c\uc870<\/strong>: \uad11\uace0\uc640 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5b4\uc6b8\ub824 RPM \uc99d\uac00.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">(4) \uc0c9\uc0c1\u00b7\ub514\uc790\uc778 \uc2e4\ud5d8 (A\/B \ud14c\uc2a4\ud2b8)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uad11\uace0 \uc0c9\uc0c1\uc744 \uc0ac\uc774\ud2b8 \ub514\uc790\uc778\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc870\uc815.<\/li>\n\n\n\n<li>\ubc84\ud2bc\ud615 \uad11\uace0 \uc0c9\uc0c1\uc740 CTA(Call To Action) \ud6a8\uacfc\ub97c \ub178\ub824 \uc2e4\ud5d8.<\/li>\n\n\n\n<li>\uad11\uace0 \ube14\ub77c\uc778\ub4dc \ud14c\uc2a4\ud2b8\ub85c UX\uc640 \uc218\uc775\uc744 \ub3d9\uc2dc\uc5d0 \uac1c\uc120.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">(5) \uad11\uace0 \ucc28\ub2e8 \ucd5c\uc18c\ud654<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uad00\ub828 \uc5c6\ub294 \uad11\uace0, \uacfc\ub3c4\ud55c \uad11\uace0 \ucc28\ub2e8\uc740 RPM \ud558\ub77d \uc6d0\uc778.<\/li>\n\n\n\n<li><strong>\ucc28\ub2e8 \uad00\ub9ac \ucd5c\uc18c\ud654<\/strong> + <strong>\uace0\ud488\uc9c8 \uad11\uace0\ub9cc \ud544\ud130\ub9c1<\/strong>\uc774 \ucd5c\uc801.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. \uace0\uae09 \uc804\ub7b5: \ub370\uc774\ud130 \uae30\ubc18 \ucd5c\uc801\ud654<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics + AdSense \uc5f0\ub3d9<\/strong>: \ud398\uc774\uc9c0\ubcc4 RPM, CTR \ubd84\uc11d \u2192 \uc0c1\uc704 \uc131\uacfc \ucf58\ud150\uce20 \uc9d1\uc911.<\/li>\n\n\n\n<li><strong>Heatmap \ud234 \uc0ac\uc6a9<\/strong> (\uc608: Hotjar): \uc0ac\uc6a9\uc790 \ud074\ub9ad \ud328\ud134 \ubd84\uc11d \ud6c4 \uad11\uace0 \uc704\uce58 \uc870\uc815.<\/li>\n\n\n\n<li><strong>A\/B \ud14c\uc2a4\ud2b8 \uc790\ub3d9\ud654 \ud234<\/strong> (\uc608: Ezoic, Snigel): AI \uae30\ubc18 \uad11\uace0 \ucd5c\uc801\ud654.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. \ucee4\ubba4\ub2c8\ud2f0 \uc778\uc0ac\uc774\ud2b8<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reddit \uc0ac\uc6a9\uc790: \u201c\ubcf8\ubb38 \uc911\uac04\uc5d0 \uad11\uace0 \ubc30\uce58\uac00 CTR\uc5d0 \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \uc900\ub2e4. \ud558\uc9c0\ub9cc \uad11\uace0 \ubc00\ub3c4\ub294 \ub108\ubb34 \ub192\uc9c0 \uc54a\uc544\uc57c \ud55c\ub2e4.\u201d<\/li>\n\n\n\n<li>\ube14\ub85c\uac70 \uc0ac\ub840: \u201c\ub124\uc774\ud2f0\ube0c \uad11\uace0\uc640 \ubc18\uc751\ud615 \uad11\uace0\ub97c \ubcd1\ud589\ud588\uc744 \ub54c RPM\uc774 30% \uc99d\uac00\ud588\ub2e4.\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. FAQ<\/h2>\n\n\n\n<p><strong>Q1. \uad11\uace0\ub294 \ubcf8\ubb38 \uc704\uc640 \uc911\uac04 \uc911 \uc5b4\ub514\uac00 \ub354 \ud6a8\uacfc\uc801\uc778\uac00\uc694?<\/strong><br>\u2192 \uc77c\ubc18\uc801\uc73c\ub85c <strong>\ubcf8\ubb38 \uc911\uac04<\/strong> \uad11\uace0\uac00 CTR\uc5d0 \ub354 \uc720\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q2. \uad11\uace0 \uc0c9\uc0c1 \uc870\uc815\ub9cc\uc73c\ub85c\ub3c4 \ud6a8\uacfc\uac00 \uc788\ub098\uc694?<\/strong><br>\u2192 \ub124. CTA \ubc84\ud2bc \uc0c9\uc0c1\uacfc \ub9de\ucd94\uba74 CTR \uc0c1\uc2b9 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q3. RPM\uc744 \ub192\uc774\ub294 \uac00\uc7a5 \ube60\ub978 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><br>\u2192 CPC\uac00 \ub192\uc740 \uc8fc\uc81c(\uc608: \uae08\uc735, \ud5ec\uc2a4, \uc18c\ud504\ud2b8\uc6e8\uc5b4)\ub85c \ucf58\ud150\uce20 \uc791\uc131\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. \uc694\uc57d \uc815\ub9ac<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\uc804\ub7b5 \uad6c\ubd84<\/th><th>\ud575\uc2ec \ud3ec\uc778\ud2b8<\/th><\/tr><\/thead><tbody><tr><td>\uad11\uace0 \uc704\uce58<\/td><td>Above the Fold, \ubcf8\ubb38 \uc911\uac04, \uc0ac\uc774\ub4dc\ubc14<\/td><\/tr><tr><td>\uad11\uace0 \ud615\uc2dd<\/td><td>\ubc18\uc751\ud615, \uba40\ud2f0\uc0ac\uc774\uc988, \ub124\uc774\ud2f0\ube0c<\/td><\/tr><tr><td>\ucf58\ud150\uce20 \uc804\ub7b5<\/td><td>\uace0CPC \ud0a4\uc6cc\ub4dc, FAQ, \ub9ac\uc2a4\ud2b8 \uae00<\/td><\/tr><tr><td>\ub514\uc790\uc778 \uc2e4\ud5d8<\/td><td>\uc0c9\uc0c1\u00b7CTA \ud14c\uc2a4\ud2b8<\/td><\/tr><tr><td>\ub370\uc774\ud130 \uae30\ubc18<\/td><td>Analytics, Heatmap, A\/B \ud14c\uc2a4\ud2b8<\/td><\/tr><tr><td>\uad11\uace0 \ucc28\ub2e8 \ucd5c\uc18c\ud654<\/td><td>\ubd88\ud544\uc694\ud55c \ucc28\ub2e8 \uc904\uc774\uace0 \uace0\ud488\uc9c8 \uad11\uace0 \uc720\uc9c0<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"<p>1. RPM\uacfc CTR\uc758 \uc758\ubbf8 \ub2e4\uc2dc \ubcf4\uae30 \ud83d\udc49 RPM\uc740 \uc218\uc775\uc758 \uc804\ubc18\uc801 \ud6a8\uc728\uc131\uc744, CTR\uc740 \uad11\uace0\uc758 \ub9e4\ub825\ub3c4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. 2. RPM\u00b7CTR\uc744 \ub192\uc774\ub294 \ud575\uc2ec \uc804\ub7b5 (1) \uad11\uace0 \uc704\uce58 \ucd5c\uc801\ud654 (2) \uad11\uace0 \ud615\uc2dd\uacfc \ud06c\uae30 \uc870\uc815 (3) \ucf58\ud150\uce20\uc640 \uad11\uace0\uc758 \uc2dc\ub108\uc9c0 (4) \uc0c9\uc0c1\u00b7\ub514\uc790\uc778 \uc2e4\ud5d8 (A\/B \ud14c\uc2a4\ud2b8) (5) \uad11\uace0 \ucc28\ub2e8 \ucd5c\uc18c\ud654 3. \uace0\uae09 \uc804\ub7b5: \ub370\uc774\ud130 \uae30\ubc18 \ucd5c\uc801\ud654 4. \ucee4\ubba4\ub2c8\ud2f0 \uc778\uc0ac\uc774\ud2b8 5. FAQ Q1. \uad11\uace0\ub294 &#8230; <a title=\"\uc560\ub4dc\uc13c\uc2a4 RPM\u00b7CTR \ub192\uc774\ub294 \uace0\uae09 \uc804\ub7b5\" class=\"read-more\" href=\"https:\/\/soritok.com\/en\/%ec%95%a0%eb%93%9c%ec%84%bc%ec%8a%a4-rpm%c2%b7ctr-%eb%86%92%ec%9d%b4%eb%8a%94-%ea%b3%a0%ea%b8%89-%ec%a0%84%eb%9e%b5\/\" aria-label=\"Read more about \uc560\ub4dc\uc13c\uc2a4 RPM\u00b7CTR \ub192\uc774\ub294 \uace0\uae09 \uc804\ub7b5\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1104],"tags":[],"class_list":["post-1487","post","type-post","status-publish","format-standard","hentry","category-1104"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"yolkacd","author_link":"https:\/\/soritok.com\/en\/author\/yolkacd\/"},"uagb_comment_info":1,"uagb_excerpt":"1. RPM\uacfc CTR\uc758 \uc758\ubbf8 \ub2e4\uc2dc \ubcf4\uae30 \ud83d\udc49 RPM\uc740 \uc218\uc775\uc758 \uc804\ubc18\uc801 \ud6a8\uc728\uc131\uc744, CTR\uc740 \uad11\uace0\uc758 \ub9e4\ub825\ub3c4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. 2. RPM\u00b7CTR\uc744 \ub192\uc774\ub294 \ud575\uc2ec \uc804\ub7b5 (1) \uad11\uace0 \uc704\uce58 \ucd5c\uc801\ud654 (2) \uad11\uace0 \ud615\uc2dd\uacfc \ud06c\uae30 \uc870\uc815 (3) \ucf58\ud150\uce20\uc640 \uad11\uace0\uc758 \uc2dc\ub108\uc9c0 (4) \uc0c9\uc0c1\u00b7\ub514\uc790\uc778 \uc2e4\ud5d8 (A\/B \ud14c\uc2a4\ud2b8) (5) \uad11\uace0 \ucc28\ub2e8 \ucd5c\uc18c\ud654 3. \uace0\uae09 \uc804\ub7b5: \ub370\uc774\ud130 \uae30\ubc18 \ucd5c\uc801\ud654 4. \ucee4\ubba4\ub2c8\ud2f0 \uc778\uc0ac\uc774\ud2b8 5. FAQ Q1. \uad11\uace0\ub294&hellip;","_links":{"self":[{"href":"https:\/\/soritok.com\/en\/wp-json\/wp\/v2\/posts\/1487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soritok.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soritok.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soritok.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soritok.com\/en\/wp-json\/wp\/v2\/comments?post=1487"}],"version-history":[{"count":2,"href":"https:\/\/soritok.com\/en\/wp-json\/wp\/v2\/posts\/1487\/revisions"}],"predecessor-version":[{"id":1489,"href":"https:\/\/soritok.com\/en\/wp-json\/wp\/v2\/posts\/1487\/revisions\/1489"}],"wp:attachment":[{"href":"https:\/\/soritok.com\/en\/wp-json\/wp\/v2\/media?parent=1487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soritok.com\/en\/wp-json\/wp\/v2\/categories?post=1487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soritok.com\/en\/wp-json\/wp\/v2\/tags?post=1487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}